Matic reached out looking for a few product hero images of their “Moonraker” watch to share on Instagram and other social platforms. Their direction allowed alot of creative freedom with the idea of wanting “clean blacks and whites …and futuristic NYC.” The name of the watch itself reminded me of 007 Moonraker, which was the inspiration behind this look.
Donna Sharp reached out looking for high quality and consistent e-commerce product photography for their website. They wanted to highlight the bags’ high quality materials and construction, as well as the bags key features.
First, we collaborated on a shot-list and style guide, which consisted of 3 images per handbag that would show all of the bags quilting detail and features. All the images would be clipped and placed on a pure white background so it could flow seamlessly through their website and be repurposed for banner images.
DS had an idea of how they would like the bags styled. We shot each style to their styling specifications and sent live proofs for approval. After approval, all of the bags were shot consistently to each style. This provided consistency across the webpage for different colors.
DS wanted to keep the natural shadow under the bag to maintain grounding on the webpage. During retouching, all of the bags were clipped and placed on a pure white background.
DS products are high quality and we wanted to make sure that was highlighted for their customer while shopping on their website.
As a bonus Paul C Buff Inc. and Tethertools tagged along for this shoot to give you a sneek peak behind the scenes. Check out the video below.
Great images for marketing material is crucial, especially for your sales team. Sometimes the product is just a logistical nightmare to shoot in the studio so it has to be photographed in the factory. We have established a system that makes this fast, easy, and safe to do on the factory floor that minimizes or eliminates disruption to production.
This is how we helped Hayward create great B2B marketing material with ZERO impact to production.
1. People need to recognize you.
I am sure before your first face-to-face with a new client, you have already been talking for weeks over the phone or in email. Nothing is more awkward than needing to describe what you look like or what you will be wearing to a client before a meeting at a coffee shop, or walking into their office and telling the receptionist that you are there for your '10am with Jim' and he is right there waiting for a fax. If you had headshots taken a few years ago, I guarantee that technology has changed and we aren't doing that soft focus/glamour shot thing anymore.
2. Unprofessional headshots make you look....Unprofessional.
When you are just starting out in your career, I am sure headshots are not on your list of things you need to spend your money on. But the way you present yourself is how people will perceive you. If you would like to test my theory wear a pair of cut of jeans and your Rolling Stone t-shirt you got back in college to your next interview and see if you get a call back. Now you are thinking: "OK, you're right, I need headshots. My Aunt has a nice camera, so I will have her do it." Well if that is the case, a chef is as good as his stove and a surgeon is as good as his scalpel.
3. You are a grown-up now. Make your Facebook page grow-up too.
It is common practice among hiring managers and recruiters to search possible interview candidates on social media. I did not say it is a fair way to determine a person's character, but it is done. Just swap out that picture of you at the beach with your arms around some girls you just met with a professional headshot. You will be just as cool and just as fun as you were, I promise.
Professional headshots are an essential way to set yourself apart from your competition. They aren't as expensive as you might think and I guarantee they will help you grow your career. Contact me for more info.